Marketing management : analysis, planning, and control / Philip Kotler.
Material type: TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984.Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN:- 0135579279
- 658.8 19
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1984 (Browse shelf(Opens below)) | Available | 3UPML00019477 |
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HF5415.13 B66 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 H52 1997 The successful marketing plan : a disciplined and comprehensive approach / | HF5415.13 K638 1999 Kotler on marketing : how to create, win, and dominate markets / | HF5415.13 .K64 1984 Marketing management : analysis, planning, and control / | HF5415.13 .K64 1991 HF5415.13 .K64 1991 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / |
Includes bibliographical references and indexes.
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