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Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Boston : Prentice Hall, c2011.Edition: 10th edDescription: xxviii, 541 p. : ill. (chiefly col.) ; 29 cmISBN: - 9780136102434 (alk. paper)
- 0136102433
- 658.8 22
- HF5415 .K625 2011
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University Library Regular Circulation | Circulating | HF5415 K625 2011 (Browse shelf(Opens below)) | Available | 3UPML00019211 |
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| HF5415 G6753 2011 Marketing / | HF5415 H178 The meaning and source of marketing theory / | HF5415 K52 1997 Marketing in the not-for-profit sector / | HF5415 K625 2011 Marketing : an introduction / | HF5415 L2624 2002 Marketing / | HF5415 L2624 2002 Marketing / | HF5415 .M297453 2000 HF5415 M297453 2000 Marketing : best practices / |
Includes bibliographical references and index.
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