Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
Material type: TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN:- 003021114X
- HF5837 .A38 2000
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5837 .A38 2000 HF5837 A38 2000 (Browse shelf(Opens below)) | Available | 3UPML00004987 |
Browsing School of Management shelves, Shelving location: Regular Circulation, Collection: Circulating Close shelf browser (Hides shelf browser)
HF5821 .L268 2001 Advertising : a framework / | HF5825 .B8 1999 HF5825 B8 1999 Advertising copywriting / | HF5827.2 .T76 1996 HF5827.2 T76 1996 The new positioning : the latest on the world's #1 business strategy / | HF5837 .A38 2000 HF5837 A38 2000 Advertising campaign strategy : a guide to marketing communication plans / | HF5986 C8 H59 2010 Cost accounting : a managerial emphasis. Vol. 2. / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / |
Includes bibliographical references and index.
There are no comments on this title.