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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN: - 0538813687
- 658.8 20
- HF5415 .L2624 1992
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Book
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University Library | Circulating | HF6415 L36 (Browse shelf(Opens below)) | Available | 3UPML00004988 |
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| HF5827.2 .T76 1996 HF5827.2 T76 1996 The new positioning : the latest on the world's #1 business strategy / | HF5837 .A38 2000 HF5837 A38 2000 Advertising campaign strategy : a guide to marketing communication plans / | HF5986 C8 H59 2010 Cost accounting : a managerial emphasis. Vol. 2. / | HF6415 L36 Principles of marketing / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / |
Includes bibliographical references and indexes.
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