Services marketing : a strategic approach / Karen P. Goncalves.
Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1998.Description: xiii, 225 p. : ill. ; 24 cmISBN:- 0131065270
- 0139548920
- 658.8/02 21
- HD9981.5 .G66 1998
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415 G65 (Browse shelf(Opens below)) | Available | 3UPML00004751 |
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HF5415 C43 New public sector marketing / | HF5415 C69 1993 Strategic marketing management cases / | HF5415 E33 Effective industrial marketing : business-to-business marketing of goods and services / | HF5415 G65 Services marketing : a strategic approach / | HF5415 L49 Levitt on marketing / | Hf5415 R35 1991 Industrial marketing : analysis, planning, and control / | HF5415 S86 1997 Marketing: a case study approach / |
Includes bibliographical references and index.
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