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The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Marketing to the public sector and industry / with a forword by Richard Ryder by
  • Ryder, Richard
  • Rank Xerox
  • CBI Iniative 1992
Material type: Text Text
Publication details: London : Mercury Books, c1990
Availability: Items available for loan: School of Management (1)Call number: HF5415 M37.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 B87.

Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Englewood, Cliffs, NJ : Prentice-Hall , c1991
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1991 ins. man..

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Marketing management / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati City : Helenica Books , c2001
Availability: Items available for loan: School of Management (3)Call number: HF5415.13 I42 2001, ...

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
  • James, Stuart W
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B448 1988.

Business ethics : a stakeholder and issues management approach / Joseph W. Weiss. by
  • Weiss, Joseph W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/Thomson Learning, c2003
Availability: Items available for loan: School of Management (1)Call number: HF5387 W45 2003.

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. by
  • Bursk, Edward Collins, 1907-
  • Greyser, Stephen A [joint author.]
Series: Prentice-Hall foundations of marketing series
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Availability: Items available for loan: (1)Call number: HF5415.13 .B83 1975. School of Management (1)Call number: HF5415.13 B83 1975.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by
  • Webster, Frederick E
Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1994
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

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