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		Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm Institute of Marketing CAM Foundation Series: Marketing series (London, England). Professional development. Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995 Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995. Place hold Add to cart (remove)
		Essentials of marketing research / William G. Zikmund. by Zikmund, William G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, TX : Dryden Press, c1999 Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999. Place hold Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by Blattberg, Robert C, 1942- Getz, Gary, 1955- Thomas, Jacquelyn S, 1969- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2001 Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001. Place hold Add to cart (remove)
		Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by Churchill, Gilbert A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Forth Worth : Dryden Press, c1995 Availability: Items available for loan: University Library (1)Call number: HF5415.2 C58 1995. Place hold Add to cart (remove)
		Ethical decision making in marketing / Lawrence B. Chonko. by Chonko, Lawrence B Series: Sage series in business ethics Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : SAGE Publications, c1995 Availability: Items available for loan: University Library (1)Call number: HF5415.135 C46 1995. Place hold Add to cart (remove)
		Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. by DeBruicker, Stewart Quelch, John A Ward, Scott, 1942- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986 Availability: Items available for loan: University Library (1)Call number: HF5415.3 D43 1986. Place hold Add to cart (remove)
		Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W Hair, Joseph F McDaniel, Carl D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992 Availability: Items available for loan: School of Management (1)Call number: HF6415 L36. Place hold Add to cart (remove)
		Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald Series: Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000. Place hold Add to cart (remove)
		No cover image available Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by Ilano, Arturo M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53. Place hold Add to cart (remove)
		No cover image available Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. by Ilano, Arturo Benedicto M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2002 I53. Place hold Add to cart (remove)
		No cover image available Introduction to marketing management : a course syllabus in BA 170 / Arturo Benedicto M. Ilano. by Ilano, Arturo Benedicto M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2001-2002 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2001 I53. Place hold Add to cart (remove)
		Marketing and selling design services : the designer client relationship / Mary V. Knackstedt, with Laura J. Haney. by Knackstedt, Mary V Haney, Laura J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Van Nostrand Reinhold, c1993 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: NK2116.2 K63. Place hold Add to cart (remove)

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