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Modern marketing strategy. Edited by Edward C. Bursk [and] John F. Chapman. by
  • Bursk, Edward Collins, 1907- [ed.]
  • Chapman, John F [joint ed.]
Series: The Business administrator
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Harvard University Press, 1964
Availability: Items available for loan: School of Management (1)Call number: HF5415 B774 1964.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Marketing management / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati City : Helenica Books , c2001
Availability: Items available for loan: School of Management (3)Call number: HF5415.13 I42 2001, ...

Study guide to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
  • Franke, George
Series: Prentice-Hall series in marketing
Edition: 4th ed., annotated instructor's ed. / George Franke.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1989
Availability: Items available for loan: School of Management (1)Call number: HF5415 K636 1989.

Instructor's resource manual with transparency master's to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Marketing mistakes / by Robert F. Hartley. by
  • Hartley, Robert F, 1927-
Series: Grid series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Grid, inc., 1976
Availability: Items available for loan: School of Management (1).

Study guide marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 12 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin, c2003
Availability: Items available for loan: School of Management (1)Call number: HF5415 M367 2003 stu.gui..

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle. by
  • Earle, Richard, 1932-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: School of Management (1)Call number: HF5414 E18 2000.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: (1)Call number: HF5415 .T588.

The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. by
  • Heller, Robert, 1932-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Dutton, c1987
Availability: Items available for loan: School of Management (1)Call number: HF5415 H374 1987.

Marketing essentials / Lois Schneider, Grady Kimbrell, Carl A. Woloszyk. by
  • Farese, Lois Schneider
  • Kimbrell, Grady
  • Woloszyk, Carl A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Yor, N.Y. : Glencoe/McGraw-Hill Glencoe, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 F37 1997.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. by
  • Kotler, Philip
  • Fahey, Liam, 1951-
  • Somkid Jatusripitak
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985
Availability: Items available for loan: (1)Call number: HF5415.12.J3 K68 1985. School of Management (1)Call number: HF5415.12 J3 K68 1985.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
  • James, Stuart W
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B448 1988.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

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