Your search returned 264 results.

Sort
Results
Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irwin : Chicago, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1).

Market research [by] Robert Ferber by
  • Ferber, Robert, 1922-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1949]
Availability: No items available.

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. by
  • Engel, James F
  • Kollat, David T [joint author.]
  • Blackwell, Roger D [joint author.]
Series: Holt, Rinehart, and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart, and Winston [1968]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 E5 1968.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988.

Cases in consumer behavior / F. Stewart DeBruicker, Scott Ward. by
  • DeBruicker, Stewart
  • Ward, Scott, 1942- [joint author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs , N.J. : Prentice-Hall, 1980
Availability: Items available for loan: University Library (2)Call number: HF5415.3 D42 1980, ...

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Marketing research and analysis : a course syllabus in business administration 234 / Ben Paul B. Gutierrez. by
  • Brown, Lyndon O
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [s.l.] : [s.n.], c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 G88 2001.

Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
  • Lehmann, Donald R
  • Gupta, Sunil, 1958-
  • Steckel, Joel H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, MA : Addison-Wesley, c1998
Availability: Items available for loan: University Library (1)Call number: HF5415.2 L3883 1998.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Series: Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 C58 1999.

Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. by
  • Zikmund, William G
  • Lundstrom, William J
  • Sciglimpaglia, Donald M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.3 Z55.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.32 .S54 1999 HF5415.32 S54 1999.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
  • CAM Foundation
Series: Marketing series (London, England). Professional development.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995.

Essentials of marketing research / William G. Zikmund. by
  • Zikmund, William G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.

Pages
 
University of the Philippines Mindanao
The University Library, UP Mindanao, Mintal, Tugbok District, Davao City, Philippines
Email: library.upmindanao@up.edu.ph
Contact: (082)295-7025
Copyright @ 2022 | All Rights Reserved