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The geography of economic development : regional changes, global challenges / Timothy J. Fik. by
  • Fik, T. J. (Timothy Joseph), 1957-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2000
Availability: Items available for loan: School of Management (1)Call number: HF1025 F5 2000.

Complete business statistics / Amir D. Aczel, Jayavel Sounderpandian. by
  • Aczel, Amir D
  • Sounderpandian, Jayavel
Series: The McGraw-Hill/Irwin series Operations and decision sciences
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2006
Online access:
Availability: Items available for loan: School of Management (2)Call number: HF1017 A26 2006, ...

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. by
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Boston] : Allyn and Bacon, c1988
Availability: Items available for loan: School of Management (1).

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5415 G675 2009.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: School of Management (1)Call number: HF5415 M378 2006.

Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.]. by
  • Mohammed, Rafi
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: School of Management (1)Call number: HF 5415.1265 I56 2002.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 2005-2006 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c2005
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 2005.

Study guide marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 12 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin, c2003
Availability: Items available for loan: School of Management (1)Call number: HF5415 M367 2003 stu.gui..

Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. by
  • Evans, Margaret Kinnell
  • MacDougall, Jennifer
  • Institute of Marketing
Series: Marketing series (London, England) ; Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 K52 1997.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Consumer behavior for marketing managers / edited by Ian Fenwick, John A. Quelch. by
  • Quelch, John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: University Library (1)Call number: HF5415.3 C723 1984.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by
  • Weitz, Barton A
  • Castleberry, Stephen Bryon
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: University Library (1)Call number: HF5438.25 W2933 2004.

Problem-solving cases in Microsoft Access and Excel / Ellen F. Monk, Joseph A. Brady. by
  • Monk, Ellen F
Edition: 8th Annual ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Course Technology, Cengage Learning, 2011
Availability: Items available for loan: University Library (1)Call number: HF5548 M525 2011.

Promotional decisions using mathematical models. Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others] by
  • Robinson, Patrick J [ed.]
  • Becknell, James C
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (1)Call number: HF5438 P76.

Introduction to information systems : essentials for the internetworked enterprise / James A. O'Brien. by
  • O.Brien, James A, 1936-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (2)Call number: HF5548.2 O27 2000, ...

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
  • CAM Foundation
Series: Marketing series (London, England). Professional development.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995.

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