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Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: School of Management (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

Marketing / James L. Burrow ; contributing writer, Jim Bosiljevac. by
  • Burrow, Jim
  • Bosiljevac, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 .B85 2009.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 B87.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980.

Marketing management / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati City : Helenica Books , c2001
Availability: Items available for loan: School of Management (3)Call number: HF5415.13 I42 2001, ...

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
  • James, Stuart W
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B448 1988.

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. by
  • Bursk, Edward Collins, 1907-
  • Greyser, Stephen A [joint author.]
Series: Prentice-Hall foundations of marketing series
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Availability: Items available for loan: (1)Call number: HF5415.13 .B83 1975. School of Management (1)Call number: HF5415.13 B83 1975.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by
  • Webster, Frederick E
Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1994
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
  • CAM Foundation
Series: Marketing series (London, England). Professional development.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995.

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