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Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
  • Blattberg, Robert C, 1942-
  • Getz, Gary, 1955-
  • Thomas, Jacquelyn S, 1969-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.

Modeling the supply chain / Jeremy F. Shapiro. by
  • Shapiro, Jeremy F, 1939-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University Library (1)Call number: TS161 S485 2001.

International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.

Agribusiness marketing : the management perspective / James G. Beierlein, Michael W. Woolverton. by
  • Beierlein, James G
  • Woolverton, Michael W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: University Library (1)Call number: HD9000.5 B45.

Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: University Library (1)Call number: HF5823 T27.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Manage globally, sell locally : the art of strategic account management / A. Lee Blackstone. by
  • Blackstone, A. Lee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin Professional Pub., c1995
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5438.8 K48 B58 1995.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

Cases on marketing management in Philippine setting / Ben Paul B. Gutierrez, editor. by
  • Gutierrez, Ben Paul B
Material type: Text Text
Language: English
Publication details: Quezon City : University of the Philippines Press, c2002
Availability: Items available for loan: University Library (2)Call number: HF5415.13 C3875 2002, ...

Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 2003.

Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 2003.

Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 W74 1988.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: University Library (1)Call number: HF5415.13 S87 1976.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

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