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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Modeling the supply chain / Jeremy F. Shapiro. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University Library (1)Call number: TS161 S485 2001.
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International marketing strategy / Frank Bradley. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.
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Managing opportunity [by] Robert W. Ferrell. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.
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Levitt on marketing / Theodore Levitt by
- Levitt, Theodore
- Harvard Business Review
Material type: Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.
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Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 2003.
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Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 2003.
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