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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker. by
  • Capon, Noel
  • Vanhonacker, Wilfried R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Prentice Hall, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.12 A8 C35 1999.

Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
  • Heilbrunn, Jeffrey
  • American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: University Library (1)Call number: HF5415 M37.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Sales and marketing for the travel professional / Dennis L. Foster. by
  • Foster, Dennis L
Series: Travel professional series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lake Forest, Ill. : Glencoe, c1991
Availability: Items available for loan: University Library (1)Call number: G154 F67 1990.

Services marketing : a strategic approach / Karen P. Goncalves. by
  • Gonðcalves, Karen P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1998
Availability: Items available for loan: University Library (1)Call number: HF5415 G65.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

Export marketing for a small handicraft business / Edward Millard by
  • Millard, Edward
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: London : Oxfam and Intermediate Technology Pub., c1992
Availability: Items available for loan: University Library (1)Call number: HF1416 M55 1992.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.135 M39 2002.

TQM and ISO 9000 for architects and designers / Charles Nelson ; illustrations by Michael Lindell. by
  • Nelson, Charles (Charles E.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Other title:
  • TQM and ISO nine thousand for architects and designers
Availability: Items available for loan: University Library (1)Call number: NA1996 N45 1996.

The Loyola schools review / John Gokong wei by
  • Gokongwei, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Manila : Office of Research and Publications, Ateneo de Manila University, c2004
Availability: Items available for loan: University Library (2)Call number: HG187 P6 L69 2004, ...

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.13 H518 1992.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: University Library (1)Call number: HF5415 M296 1964.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1985.

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