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International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

Marketing management / by Felicitas D. Cruz by
  • Cruz, Felicitas D
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Davao City : UP in Mindanao, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.13 C78.

Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 W74 1988.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: School of Management (1).

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988.

Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53.

Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. by
  • Ilano, Arturo Benedicto M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2002 I53.

Introduction to marketing management : a course syllabus in BA 170 / Arturo Benedicto M. Ilano. by
  • Ilano, Arturo Benedicto M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2001-2002
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2001 I53.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Advanced theory and practice in sport marketing / Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani. by
  • Schwarz, Eric C [author.]
  • Hunter, Jason D [author.]
  • Brannigan, Kyle J [author.]
  • Cattani, Kevin P [author.]
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: GV716 S37 2022.

Modeling the supply chain / Jeremy F. Shapiro. by
  • Shapiro, Jeremy F, 1939-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University Library (1)Call number: TS161 S485 2001.

Agribusiness marketing : the management perspective / James G. Beierlein, Michael W. Woolverton. by
  • Beierlein, James G
  • Woolverton, Michael W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: University Library (1)Call number: HD9000.5 B45.

Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: University Library (1)Call number: HF5823 T27.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

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