Marketing / Dhruv Grewal, Michael Levy.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415 .G675 2010 (Browse shelf(Opens below))	Available		3UPML00019481

Includes bibliographical references (p. 625-656) and indexes.

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