Your search returned 30 results.

Sort
Results
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993.

The management and marketing of services / Peter Mudie and Angela Cottam. by
  • Mudie, Peter
  • Cottam, Angela
Series: B H contemporary business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HD31 M84.

Marketing : concepts and strategies / William Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin Co., c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 P25 1991.

Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. by
  • Terpstra, Vern
  • Yoshino, M. Y. (Michael Y.) [joint author.]
  • Sherbini, A. A [joint author.]
  • Liander, Bertil [ed.]
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (2)Call number: HF1009.5 T47, ...

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1998-1999 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 M369 1999.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.135 M39 2002.

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. by
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Boston] : Allyn and Bacon, c1988
Availability: Items available for loan: University Library (1)Call number: HF5415 M29748 1988.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1985.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1987
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1987.

Harvard Business School guide to careers in marketing / Harvard Business School, in association with the Harvard Business School Marketing Club. by
  • Harvard University. Graduate School of Business Administration
  • Marketing Club (Harvard University. Graduate School of Business Administration)
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston, MA : Harvard Business School Pub., c1999-c2001
Other title:
  • Careers in marketing
Availability: Items available for loan: University Library (1)Call number: HF5415.35 M36.

Food packaging / edited by Alexandru Mihai Grumezescu, Department of Science and Engineering of Oxide Materials and Nanomaterials, Faculty of Applied Chemistry and Materials Science, University Politechnica of Bucharest, Bucharest, Romania. by
  • Grumezescu, Alexandru Mihai [editor.]
Series: Nanotechnology in the agri-food industry ; volume 7.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam ; Boston : AP/Elsevier, [2017]Copyright date: ©2017
Availability: Items available for loan: College of Science and Mathematics (2)Call number: TP374 .F66 2017, ...

The marketing of tourism products : concepts, issues, and cases / editors, A.V. Seaton, M.M. Bennett. by
  • Seaton, A. V
  • Bennett, M. M. (Marion M.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : International Thomson Business Press, 1997
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: G155.A1 M297 1997 G155 A1 M297 1997.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: School of Management (2)Call number: HF1416 C375 2005, ...

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1987
Availability: No items available.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. by
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Boston] : Allyn and Bacon, c1988
Availability: Items available for loan: School of Management (1).

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5415 G675 2009.

Pages
 
University of the Philippines Mindanao
The University Library, UP Mindanao, Mintal, Tugbok District, Davao City, Philippines
Email: library.upmindanao@up.edu.ph
Contact: (082)295-7025
Copyright @ 2022 | All Rights Reserved