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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Description: xii, 591 p. : ill. ; 24 cmISBN: - 007048922X (pbk.)
- 658.8 19
- HF5415.13 .R364
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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University Library | HF5415.13 R364 (Browse shelf(Opens below)) | Available | 3UPML00005515 |
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| HF5415.13 L36 1998 Marketing management : concepts and applications for strategic marketing planning / | HF5415.13 L55 1999 Marketing management and strategy: marketing engineering applications / | HF5415.13 M369 1999 Applications in basic marketing: clippings from the popular business Press / | HF5415.13 R364 Readings in marketing strategies and programs / | HF5415.135 M39 2002 The marketing game! : with student CD-Rom / | HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement / | HF5415.15 U72 1993 Design and marketing of new products / |
Includes bibliographies.
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