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Basic marketing : a managerial approach / E. Jerome McCarthy. by - McCarthy, E. Jerome (Edmund Jerome)
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: School of Management (3)Call number: HF5415 M22 1975, ...
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Basic marketing : a managerial approach / E. Jerome McCarthy. by - McCarthy, E. Jerome (Edmund Jerome)
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1978
Availability: Items available for loan: School of Management (1)Call number: HF5415 M22 1978a.
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Developing a market orientation / Rohit Deshpande, editor. by
- Deshpande, Rohit
- Marketing Science Institute
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.
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Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.
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