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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: School of Management (3)Call number: HF5415 M22 1975, ...

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 1996.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1978
Availability: Items available for loan: School of Management (1)Call number: HF5415 M22 1978a.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irwin : Chicago, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1).

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.32 .S54 1999 HF5415.32 S54 1999.

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