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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
  • Heilbrunn, Jeffrey
  • American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: University Library (1)Call number: HF5415 M37.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. by
  • Cravens, David W
  • Lamb, Charles W
  • Cravens, David W. Strategic marketing management cases and applications
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 C69 1993.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Material type: Text Text
Publication details: Reading, Massachusetts : Addison-Wesley Longman, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 L55 1999.

Sales and marketing for the travel professional / Dennis L. Foster. by
  • Foster, Dennis L
Series: Travel professional series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lake Forest, Ill. : Glencoe, c1991
Availability: Items available for loan: University Library (1)Call number: G154 F67 1990.

New public sector marketing / David Chapman & Theo Cowdell by
  • Chapman, David
Material type: Text Text
Publication details: London : Financial Times & Pitman , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 C43.

Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart by
  • Hart, Norman
Material type: Text Text
Publication details: London : Kogan Page c1994
Availability: Items available for loan: University Library (1)Call number: HF5415 E33.

Services marketing : a strategic approach / Karen P. Goncalves. by
  • Gonðcalves, Karen P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1998
Availability: Items available for loan: University Library (1)Call number: HF5415 G65.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

Information management, processing, packaging & marketing / Josephine C. Sison, Alicia H. Rillo and Benefa M. Dayao by
  • Sison, Josephine C
  • Rillo, Alicia H
  • Dayao, Benefa M
Material type: Text Text
Publication details: : SEAMEO SEARCA , c1998
Availability: Items available for loan: University Library (1)Call number: S494.5 I47 S57 1998.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

The Marketing mentors : increase sales, market shares, and profit / Josiah Go. by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: Manila : The Author , c1993
Availability: Items available for loan: University Library (1).

Delivering customer service: how to win a competitive edge through managing customer relationships successfully / Shelia Payne by
  • Payne, Shelia
Material type: Text Text
Publication details: Hongkong : Grolier International, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.5 P39 1997.

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

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