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Research into retailing and distribution / edited by David Thorpe. by
  • Thorpe, David
  • Manchester Business School. Retail Outlets Research Unit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnborough : Lexington, Mass. : Saxon House ; Lexington Books, 1974
Availability: Items available for loan: University Library (1)Call number: HF5429 T562.

Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

Integrated direct marketing / Ernan Roman. by
  • Roman, Ernan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.12 R65.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Commonsense direct marketing / Drayton Bird. by
  • Bird, Drayton
Edition: Fully rev., 3rd ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 1994, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.12 B57 1993.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker. by
  • Capon, Noel
  • Vanhonacker, Wilfried R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Prentice Hall, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.12 A8 C35 1999.

Marketing research in the developing countries; a handbook. Foreword by Jan Tinbergen. by
  • Kracmar, John Z
Series: Praeger special studies in international economics and development
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Praeger Publishers [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 K73.

Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Marketing / William G. Zikmund, Michael d'Amico. by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis/St. Paul : West Pub. Co.,. c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 Z54 1992.

Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. by
  • Reeder, Robert R, 1935-
  • Brierty, Edward G, 1925-
  • Reeder, Betty H, 1936-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: University Library (1)Call number: Hf5415 R35 1991.

Marketing : concepts and strategies / William Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin Co., c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 P25 1991.

Managerial analysis in marketing [by] Frederick D. Sturdivant [and others. by
  • Sturdivant, Frederick D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Glenview, Ill.] Scott, Foresman [1970]
Availability: Items available for loan: University Library (1)Call number: HF5415 M28.

Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
  • Heilbrunn, Jeffrey
  • American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: University Library (1)Call number: HF5415 M37.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. by
  • Cravens, David W
  • Lamb, Charles W
  • Cravens, David W. Strategic marketing management cases and applications
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 C69 1993.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Material type: Text Text
Publication details: Reading, Massachusetts : Addison-Wesley Longman, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 L55 1999.

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