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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

Cases on marketing management in Philippine setting / Ben Paul B. Gutierrez, editor. by
  • Gutierrez, Ben Paul B
Material type: Text Text
Language: English
Publication details: Quezon City : University of the Philippines Press, c2002
Availability: Items available for loan: University Library (2)Call number: HF5415.13 C3875 2002, ...

The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. by
  • Collins, Eliza G. C
  • Devanna, Mary Anne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1990
Availability: Items available for loan: School of Management (1)Call number: HD31 .C6134 1990.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1984.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1991 HF5415.13 .K64 1991.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irwin : Chicago, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
  • Blattberg, Robert C, 1942-
  • Getz, Gary, 1955-
  • Thomas, Jacquelyn S, 1969-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Series: Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000.

Advanced theory and practice in sport marketing / Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani. by
  • Schwarz, Eric C [author.]
  • Hunter, Jason D [author.]
  • Brannigan, Kyle J [author.]
  • Cattani, Kevin P [author.]
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: GV716 S37 2022.

Advances in business marketing and purchasing.
Material type: Continuing resource Continuing resource
Publication details: Greenwich, Conn. : JAI Press, c1992-
Availability: Items available for loan: University Library (1)Call number: HF5410 A36.

Marketing management / by Felicitas D. Cruz by
  • Cruz, Felicitas D
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Davao City : UP in Mindanao, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.13 C78.

Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 2003.

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