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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
  • Heilbrunn, Jeffrey
  • American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: University Library (1)Call number: HF5415 M37.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Sales and marketing for the travel professional / Dennis L. Foster. by
  • Foster, Dennis L
Series: Travel professional series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lake Forest, Ill. : Glencoe, c1991
Availability: Items available for loan: University Library (1)Call number: G154 F67 1990.

Services marketing : a strategic approach / Karen P. Goncalves. by
  • Gonðcalves, Karen P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1998
Availability: Items available for loan: University Library (1)Call number: HF5415 G65.

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.135 M39 2002.

TQM and ISO 9000 for architects and designers / Charles Nelson ; illustrations by Michael Lindell. by
  • Nelson, Charles (Charles E.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Other title:
  • TQM and ISO nine thousand for architects and designers
Availability: Items available for loan: University Library (1)Call number: NA1996 N45 1996.

The potato in Tropical Asia / Eufemio T. Rasco Jr. et al by
  • Rasco Jr., Eufemio T
  • Aromin, Faustino B
  • Thongjiem, Manoch
  • Kuruppuarachchi, D.S.P.\
  • Tung, Pham Xuan
Material type: Text Text
Language: English
Publication details: Laguna, Philippines : Asian Sweetpotato and Potato Research and Development (ASPRAD), c1997
Availability: Items available for loan: University Library (3)Call number: SB211 P8 P68 1997, ...

Applications in basic marketing. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome). Basic marketing
  • McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Material type: Continuing resource Continuing resource; Format: print
Publication details: Homewood, IL : Irwin, c1990-
Availability: Items available for loan: University Library (3)Call number: HF5410 A66 2003, ...

The Loyola schools review / John Gokong wei by
  • Gokongwei, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Manila : Office of Research and Publications, Ateneo de Manila University, c2004
Availability: Items available for loan: University Library (2)Call number: HG187 P6 L69 2004, ...

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.13 H518 1992.

Your marketing plan ; a workbook for effective business promotion / Chris Pryor. by
  • Pryor, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Or : Oregon Small Business Development Center Network, c1991
Availability: Items available for loan: University Library (2)Call number: HF5415.13 P77 1991, ...

New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: College of Science and Mathematics (1)Call number: HD9000.5 .F86 2011.

The marketing of tourism products : concepts, issues, and cases / editors, A.V. Seaton, M.M. Bennett. by
  • Seaton, A. V
  • Bennett, M. M. (Marion M.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : International Thomson Business Press, 1997
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: G155.A1 M297 1997 G155 A1 M297 1997.

Introduction to agribusiness marketing / George J. Seperich, Michael W. Woolverton, James G. Beierlein. by
  • Seperich, George J, 1944-
  • Woolverton, Michael W
  • Beierlein, James G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Regents/Prentice Hall, c1994
Availability: Items available for loan: School of Management (1)Call number: HD9000.5 S39.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Merrill Pub. Co., c1989
Availability: Items available for loan: School of Management (1)Call number: HF1416 O55 1989.

Global marketing / Kate Gillespie, H. David Hennessey. by
  • Gillespie, Kate
  • Hennessey, Hubert D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: School of Management (1)Call number: HF1416 G54 2011.

Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
  • Schultz, Don E
  • Kitchen, Philip J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000
Availability: Items available for loan: School of Management (1)Call number: HF1416 S35 2000.

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