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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

The new maximarketing / Stan Rapp, Thomas L. Collins. by
  • Rapp, Stan
  • Collins, Thomas L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415 R3255 1996.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1998-1999 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 M369 1999.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.135 M39 2002.

TQM and ISO 9000 for architects and designers / Charles Nelson ; illustrations by Michael Lindell. by
  • Nelson, Charles (Charles E.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Other title:
  • TQM and ISO nine thousand for architects and designers
Availability: Items available for loan: University Library (1)Call number: NA1996 N45 1996.

Strategic marketing management : a means-end approach / Mark E. Parry. by
  • Parry, Mark E. (Mark Edward), 1957-
Series: McGraw-Hill executive MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.13 .P336 2002.

Market research [by] Robert Ferber by
  • Ferber, Robert, 1922-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1949]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 F42 1949.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: University Library (1)Call number: HF5415 M296 1964.

Fundamentals of marketing [by] William J. Stanton. by
  • Stanton, William J
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415 S745 1971.

Fundamentals of marketing [by] William J. Stanton. by
  • Stanton, William J
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415 S745 1971.

Fundamentals of marketing [by] William J. Stanton. by
  • Stanton, William J
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415 S745 1971.

Fundamentals of marketing [by] William J. Stanton. by
  • Stanton, William J
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1971]
Availability: Items available for loan: University Library (1)Call number: HF5415 S745 1971.

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. by
  • Bates, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (1)Call number: HD38.2 .B38 2012.

Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway. by
  • Morrison, Terri
  • Conaway, Wayne A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (1)Call number: HF5389 .M674 2012.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: School of Management (2)Call number: HF1416 C375 2005, ...

Fundamentals of marketing [by] William J. Stanton. by
  • Stanton, William J
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1971]
Availability: No items available.

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