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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.

Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
  • Langlois, Richard N
  • Robertson, Paul L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Availability: Items available for loan: University Library (1)Call number: HD2326 L36.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker. by
  • Capon, Noel
  • Vanhonacker, Wilfried R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Prentice Hall, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.12 A8 C35 1999.

Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

TQM and ISO 9000 for architects and designers / Charles Nelson ; illustrations by Michael Lindell. by
  • Nelson, Charles (Charles E.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Other title:
  • TQM and ISO nine thousand for architects and designers
Availability: Items available for loan: University Library (1)Call number: NA1996 N45 1996.

Strategic marketing management : a means-end approach / Mark E. Parry. by
  • Parry, Mark E. (Mark Edward), 1957-
Series: McGraw-Hill executive MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: University Library (1)Call number: HF5415.13 .P336 2002.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: University Library (1)Call number: HF5415 M296 1964.

The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. by
  • Collins, Eliza G. C
  • Devanna, Mary Anne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1990
Availability: Items available for loan: School of Management (1)Call number: HD31 .C6134 1990.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K638 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

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