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Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 2005-2006 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c2005
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 2005.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995.

Marketing : text and cases / Harry L. Hansen. by
  • Hansen, Harry L, 1911-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1977
Availability: Items available for loan: School of Management (1)Call number: HF5415 H212 1977.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: School of Management (3)Call number: HF5415 M22 1975, ...

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 1996.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1978
Availability: Items available for loan: School of Management (1)Call number: HF5415 M22 1978a.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irwin : Chicago, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1).

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Management information systems; text and cases, by John Dearden and F. Warren McFarlan. by
  • Dearden, John
  • McFarlan, F. Warren (Franklin Warren)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill., R. D. Irwin, 1966
Availability: Items available for loan: University Library (1)Call number: HF5548.2 D4.

Computers and information systems; an introduction [by] E. W. Martin, Jr. [and] William C. Perkins. by
  • Martin, E. Wainright (Edley Wainright)
  • Perkins, William C, 1938-
Series: Irwin-Dorsey information processing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill., Irwin, 1973
Availability: Items available for loan: University Library (5)Call number: HF5548.2 M339, ...

Management of the sales force [by] William J. Stanton and Richard H. Buskirk. by
  • Stanton, William J
  • Buskirk, Richard Hobart, 1927- [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill., R. D. Irwin, 1969
Availability: Items available for loan: University Library (1)Call number: HF5438 S67 1969.

Introduction to information systems / James A. O'Brien. by
  • O®Brien, James A, 1936-
  • O'Brien, James A, 1936-. Introduction to information systems in business management
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: University Library (1)Call number: HF5548.2 O23 1994.

Instructor's manual to accompany consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson by
  • Peter, J. Paul
  • Olson, Jerry C
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Homewood, IL : Irwin , c1990
Availability: Items available for loan: University Library (1)Call number: HF5415.32 P484.

Introduction to information systems : essentials for the internetworked enterprise / James A. O'Brien. by
  • O.Brien, James A, 1936-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (2)Call number: HF5548.2 O27 2000, ...

Introduction to information systems / James A. O'Brien. by
  • O®Brien, James A, 1936-
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: University Library (1)Call number: HF5548.2 O23 1997.

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