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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
  • Schultz, Don E
  • Kitchen, Philip J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000
Availability: Items available for loan: School of Management (1)Call number: HF1416 S35 2000.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1987
Availability: No items available.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: School of Management (2)Call number: HF5415 L2624 2002, ...

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: School of Management (1).

Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: School of Management (1).

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K638 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1984.

Marketing / James L. Burrow ; contributing writer, Jim Bosiljevac. by
  • Burrow, Jim
  • Bosiljevac, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 .B85 2009.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Marketing management / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati City : Helenica Books , c2001
Availability: Items available for loan: School of Management (3)Call number: HF5415.13 I42 2001, ...

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
  • James, Stuart W
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B448 1988.

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