Results of search for 'ccl=su:"Marketing Management, "' › UP Mindanao University Library catalog

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		Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. by Bursk, Edward Collins, 1907- Greyser, Stephen A [joint author.] Series: Prentice-Hall foundations of marketing series Edition: 2d ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, [1975] Availability: Items available for loan: (1)Call number: HF5415.13 .B83 1975. School of Management (1)Call number: HF5415.13 B83 1975. Place hold Add to cart (remove)
		Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by Hathaway-Bates, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Van Nostrand Reinhold, c1993 Online access: Table of contents Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993. Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1991 HF5415.13 .K64 1991. Place hold Add to cart (remove)
		Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by Moutinho, Luiz Davies, Fiona Goode, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) Online access: Table of Contents Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998. Place hold Add to cart (remove)
		Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by Webster, Frederick E Series: Portable MBA series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1994 Online access: Table of Contents Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994. Place hold Add to cart (remove)
		Preparing the marketing plan / David Parmerlee. by Parmerlee, David American Marketing Association Series: American Marketing Association marketing toolbox Material type: Text Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993. Place hold Add to cart (remove)
		Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi Shapiro, Benson P Moriarity, Rowland T Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995. Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994 Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ... Place hold Add to cart (remove)
		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994. Place hold Add to cart (remove)
		The business and marketing environment / Adrian Palmer and Ian Worthington. by Palmer, Adrian, 1955- Worthington, Ian, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1992 Availability: Items available for loan: School of Management (1)Call number: HF5415 P35. Place hold Add to cart (remove)
		Basic marketing : a managerial approach / E. Jerome McCarthy. by McCarthy, E. Jerome (Edmund Jerome) Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R. D. Irwin, 1975 Availability: Items available for loan: School of Management (3)Call number: HF5415 M22 1975, ... Place hold Add to cart (remove)
		Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin series in marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 1996. Place hold Add to cart (remove)
		Basic marketing : a managerial approach / E. Jerome McCarthy. by McCarthy, E. Jerome (Edmund Jerome) Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R. D. Irwin, 1978 Availability: Items available for loan: School of Management (1)Call number: HF5415 M22 1978a. Place hold Add to cart (remove)
		No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999. Place hold Add to cart (remove)
		No cover image available Quantitative analysis for marketing management [by] William R. King. by King, William Richard, 1938- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, McGraw-Hill [1967] Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52. Place hold Add to cart (remove)
		Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by Boyd, Harper W Walker, Orville C Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Irwin : Chicago, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995. Place hold Add to cart (remove)
		Strategic marketing / David W. Cravens. by Cravens, David W Series: The Irwin series in marketing \| The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1982 Availability: Items available for loan: University Library (1). Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988 Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988. Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Series: The Prentice-Hall international series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c1997 Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm Institute of Marketing CAM Foundation Series: Marketing series (London, England). Professional development. Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995 Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995. Place hold Add to cart (remove)

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