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		The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. by Collins, Eliza G. C Devanna, Mary Anne Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1990 Availability: Items available for loan: School of Management (1)Call number: HD31 .C6134 1990. Place hold Add to cart (remove)
		Marketing : an introduction / Gary Armstrong, Philip Kotler. by Armstrong, Gary (Gary M.) Kotler, Philip Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Prentice Hall, c2011 Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011. Place hold Add to cart (remove)
		Marketing management : analysis, planning, and control / Philip Kotler. by Kotler, Philip Series: The Prentice-Hall series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1984. Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1991 HF5415.13 .K64 1991. Place hold Add to cart (remove)
		Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by Moutinho, Luiz Davies, Fiona Goode, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) Online access: Table of Contents Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998. Place hold Add to cart (remove)
		Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi Shapiro, Benson P Moriarity, Rowland T Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995. Place hold Add to cart (remove)
		Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by Boyd, Harper W Walker, Orville C Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Irwin : Chicago, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995. Place hold Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by Blattberg, Robert C, 1942- Getz, Gary, 1955- Thomas, Jacquelyn S, 1969- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2001 Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001. Place hold Add to cart (remove)
		Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald Series: Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000. Place hold Add to cart (remove)
		No cover image available Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by Jeannet, Jean-Pierre Hennessey, H. David Edition: 5th ed. Material type: Text; Format: print ; Literary form: Publication details: Boston : Houghton Mifflin , c2001 Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001. Place hold Add to cart (remove)
		No cover image available Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by Wrenn, Bruce Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988 Availability: Items available for loan: School of Management (1). Place hold Add to cart (remove)
		Marketing management : analysis, planning, and control / Philip Kotler. by Kotler, Philip Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980. Place hold Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, NJ : Prentice Hall, 1988 Availability: Items available for loan: University Library (1)Call number: HF5415.13 K64 1988. Place hold Add to cart (remove)
		No cover image available Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by Ilano, Arturo M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53. Place hold Add to cart (remove)
		No cover image available Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. by Ilano, Arturo Benedicto M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2002 I53. Place hold Add to cart (remove)
		No cover image available Introduction to marketing management : a course syllabus in BA 170 / Arturo Benedicto M. Ilano. by Ilano, Arturo Benedicto M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2001-2002 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2001 I53. Place hold Add to cart (remove)
		The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by Metz, Adam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2012 Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012. Place hold Add to cart (remove)
		Advanced theory and practice in sport marketing / Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani. by Schwarz, Eric C [author.] Hunter, Jason D [author.] Brannigan, Kyle J [author.] Cattani, Kevin P [author.] Edition: 4th edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022 Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: GV716 S37 2022. Place hold Add to cart (remove)
		Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by Temporal, Paul Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore ; New York : Wiley, c2001 Online access: Table of Contents Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001. Place hold Add to cart (remove)
		Marketing management / Russell S. Winer. by Winer, Russell S Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007 Online access: Table of contents Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007. Place hold Add to cart (remove)