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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: School of Management (2)Call number: HF5415 L2624 2002, ...

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: School of Management (1).

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993.

Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: School of Management (3)Call number: HF5415 M22 1975, ...

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 1996.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1).

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.32 .S54 1999 HF5415.32 S54 1999.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 C58 1995.

Ethical decision making in marketing / Lawrence B. Chonko. by
  • Chonko, Lawrence B
Series: Sage series in business ethics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C46 1995.

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. by
  • DeBruicker, Stewart
  • Quelch, John A
  • Ward, Scott, 1942-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986
Availability: Items available for loan: University Library (1)Call number: HF5415.3 D43 1986.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF6415 L36.

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