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		Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by Engel, James F Blackwell, Roger D Miniard, Paul W Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dryden Press, c1990 Availability: Items available for loan: University Library (1)Call number: HF5415.3 .E53 1990. Place hold Add to cart (remove)
		Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by Walker, Orville C Boyd, Harper W Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, 1996 Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995. Place hold Add to cart (remove)
		Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L, 1944- Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Online access: Publisher description Table of contents Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997. Place hold Add to cart (remove)
		Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by Heilbrunn, Jeffrey American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995 Other title: American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Availability: Items available for loan: University Library (1)Call number: HF5415 M37. Place hold Add to cart (remove)
		Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by Schultz, Don E Kitchen, Philip J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000 Availability: Items available for loan: School of Management (1)Call number: HF1416 S35 2000. Place hold Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997. Place hold Add to cart (remove)
		Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi Shapiro, Benson P Moriarity, Rowland T Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995. Place hold Add to cart (remove)
		Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin series in marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 1996. Place hold Add to cart (remove)
		Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by Boyd, Harper W Walker, Orville C Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Irwin : Chicago, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995. Place hold Add to cart (remove)
		Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. by Zikmund, William G Lundstrom, William J Sciglimpaglia, Donald M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dryden Press, c1982 Availability: Items available for loan: University Library (1)Call number: HF5415.3 Z55. Place hold Add to cart (remove)

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