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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

Modeling the supply chain / Jeremy F. Shapiro. by
  • Shapiro, Jeremy F, 1939-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pacific Grove, CA : Brooks/Cole-Thomson Learning, 2001
Availability: Items available for loan: University Library (1)Call number: TS161 S485 2001.

Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993.

Advances in business marketing and purchasing.
Material type: Continuing resource Continuing resource
Publication details: Greenwich, Conn. : JAI Press, c1992-
Availability: Items available for loan: University Library (1)Call number: HF5410 A36.

International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.

Agribusiness marketing : the management perspective / James G. Beierlein, Michael W. Woolverton. by
  • Beierlein, James G
  • Woolverton, Michael W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: University Library (1)Call number: HD9000.5 B45.

Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: University Library (1)Call number: HF5823 T27.

Marketing 101 : an A to Z quick guide by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: [s. l.]: [s. n.] , 1994
Availability: Items available for loan: University Library (2)Call number: HF5415.12 P6 G67, ...

Marketing plan : building the profitable preferred brand by
  • Go, Josiah L
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati : Mansmith & Fielders , c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G62.

Export marketing : going global / Renato S. Esguerra and Luz T. Suplico. by
  • Esguerra, Renato S
  • Suplico, Luz T
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Malate, Manila, Philippines : De La Salle University Press, 1998
Availability: Items available for loan: University Library (2)Call number: HF1009.5 E84 1998, ...

The management and marketing of services / Peter Mudie and Angela Cottam. by
  • Mudie, Peter
  • Cottam, Angela
Series: B H contemporary business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HD31 M84.

Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
  • Langlois, Richard N
  • Robertson, Paul L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Availability: Items available for loan: University Library (1)Call number: HD2326 L36.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Manage globally, sell locally : the art of strategic account management / A. Lee Blackstone. by
  • Blackstone, A. Lee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin Professional Pub., c1995
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5438.8 K48 B58 1995.

Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker. by
  • Capon, Noel
  • Vanhonacker, Wilfried R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Prentice Hall, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.12 A8 C35 1999.

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