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Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. by
  • Cravens, David W
  • Lamb, Charles W
  • Cravens, David W. Strategic marketing management cases and applications
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 C69 1993.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Material type: Text Text
Publication details: Reading, Massachusetts : Addison-Wesley Longman, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 L55 1999.

Sales and marketing for the travel professional / Dennis L. Foster. by
  • Foster, Dennis L
Series: Travel professional series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lake Forest, Ill. : Glencoe, c1991
Availability: Items available for loan: University Library (1)Call number: G154 F67 1990.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Series: Prentice-Hall series in marketing
Edition: 6th ed., annotated instructor's ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: University Library (2)Call number: HF5415 K64 1994 , ...

New public sector marketing / David Chapman & Theo Cowdell by
  • Chapman, David
Material type: Text Text
Publication details: London : Financial Times & Pitman , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 C43.

Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart by
  • Hart, Norman
Material type: Text Text
Publication details: London : Kogan Page c1994
Availability: Items available for loan: University Library (1)Call number: HF5415 E33.

Services marketing : a strategic approach / Karen P. Goncalves. by
  • Gonðcalves, Karen P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1998
Availability: Items available for loan: University Library (1)Call number: HF5415 G65.

Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1996
Availability: Items available for loan: University Library (1)Call number: HF1416 C95.

Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. by
  • Terpstra, Vern
  • Yoshino, M. Y. (Michael Y.) [joint author.]
  • Sherbini, A. A [joint author.]
  • Liander, Bertil [ed.]
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (2)Call number: HF1009.5 T47, ...

Promotional decesion making : practice and theory Series: McGraw-Hill Marketing Science Instotute series
Material type: Text Text; Format: print ; Literary form:
Availability: Items available for loan: University Library (1)Call number: HF5415.3 R6.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1998-1999 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 M369 1999.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing cases / Mary C. Gilly, William M. Pride and O.C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Dallas Geneva, Illinois : Hougton Mifflin, c1989
Availability: Items available for loan: University Library (1)Call number: HF5415 G55 1989.

Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

Applications in basic marketing :clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. by
  • McCarthy, E.Jerome
  • Perrault, William D., Jr
Edition: 1993-1994 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Homewood, IL : Irwin , c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 M44 1993.

Information management, processing, packaging & marketing / Josephine C. Sison, Alicia H. Rillo and Benefa M. Dayao by
  • Sison, Josephine C
  • Rillo, Alicia H
  • Dayao, Benefa M
Material type: Text Text
Publication details: : SEAMEO SEARCA , c1998
Availability: Items available for loan: University Library (1)Call number: S494.5 I47 S57 1998.

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